Thursday , 30 July 2015
Home » News » Why “encrypted_search_terms” Appears In Your Top Searches Result?

Why “encrypted_search_terms” Appears In Your Top Searches Result?

If you check out your latest top searches result, you may find this weird ”encrypted_search_terms” term in the list and most probably it is ranked first.

Have you ever wondered what it is actually?


Apparently, this term is Google’s new encrypted search for logged in users. This means whenever you signed on with Google, your searches over Google will be “covered” so that the site owner’s will not able to check out how you get to their sites i.e through what keywords.

The Impact?

This is definitely will bring huge impact to those who rely on search keywords to understand what kinds of topics and contents are driving traffic to their sites. This change has  made organic search becomes less trackable.

However, from Google’s official blog, it says:

What does this mean for sites that receive clicks from Google search results? When you search from, websites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query.

They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. This information helps webmasters keep more accurate statistics about their user traffic.

If you choose to click on an ad appearing on our search results page, your browser will continue to send the relevant query over the network to enable advertisers to measure the effectiveness of their campaigns and to improve the ads and offers they present to you.

Apparently, even though site owners cannot check the search queries right away, Google will still provide list of the top 1,000 search queries for our site for each of the past 30 days. But for the advertisers, they still get some preferential treatments as Google still continues to send to them relevant info and search query.

What’s Your Opinion?

So, what’s your say? How you find this change will affect you as a blogger and also as a web user?

Share your thoughts. I would love to have them over Kissing Crust.

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  1. avatar

    I think it is kind of frustrating to have “encrypted_search_terms” appearing on my top searches.

  2. avatar

    ah, this makes a lot of sense. Thanks for posting!

  3. avatar

    It makes me a little nervous about how much power Google has. I bet they’ll start charging for that information by 2013.

    P.S. I got to your blog by searching “encrypted_search_terms”

  4. avatar

    It is sooner than you think. They are planning to charge for enterprises which use their Google Maps.

    As for now, you still get the search info through Google Webmaster Tools (

  5. avatar

    I too have noticed this. As a politically focused news blog, it is very frustrating. I’d like to know what parts of articles are helping grab the robots attention, and subsequently the people using google’s attention to my site. I understand its because of privacy concerns google is fighting, but I don’t understand why it matters what people searched to get to me on a privacy level because I don’t get detailed information on who they are to invade their privacy or judge them based on search terms anyway.

    Just an annoyance we will all have to deal with. Unfortunately, the internet will only get more regulated..and you’ll notice as much as I do that when they land on one article, they seldom view another. (checking out your other articles now to be one of the few who get the point)

  6. avatar

    Good explanation ! Thanks for posting!

  7. avatar

    I too got here by searching for the term encrypted search terms, thanks for sharing. And I agree that it is quite scary how much Power and control Google is gaining by the minute

  8. avatar

    Thanks for your article. Today, this term appeared for the first time in my stats and I was getting a little worried if this may have been a hack attempt. Shows you once more that Google is a commercial business focusing entirely on their own interests. The blogger needs to learn from this.

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